lodging windrow: DCM Dealer software platform mines social media for stock sentiment, Wall Street licks its chops

In this episode of "What could possibly go wrong?!", allow us to introduce you to DCM Dealer. Billed as an "online trading platform," this here project was whipped up by the same London-based investment outfit (DCM Capital) that went belly-up after losing some $40 million in assets in just one month during the summer of 2011. Granted, that was a pretty tough time in the market, and it did manage to squeeze out a 1.9 percent gain in the period it was open, but it's still worth keeping in mind. Now, the firm is hoping to catch a second wind with a tool that mines Twitter, Facebook, and the whole of social media in order to pick up clues about the public's view on a stock. Reportedly, it'll spit out real-time ratings from 0 (negative) to 100 (positive), giving investors yet another "leading indicator" on what to ~~invest in~~ flip for a quick buck.

Founder Paul Hawtin confesses: "This is not some kind of holy grail of buy-sell signals that's guaranteed to make you money. This is an additional layer of market information...markets are driven by greed and fear, so if you can understand fear and quantify it in real-time, you could use that to protect yourself." We'll leave it to the 99 percent to comment on the idea below.

Filed under: Internet, Alt